If you want to do content marketing for b2b (business to business) then work on the following six step of strategy.
1. Goals, target audiences, buying stages and trigger event
2. Finding your content strategy ‘Sweet Spot’ (do you know yours?
3. SEO key phrases and editorial calendars
4. Topics, media and information sources
5. Promotion, atomization and lead nurturing
6. Measurement, testing and learning
You need to answers of these following questions for b2b content marketing in 2016.
1. What is my audience searching for?
2. Where is my audience?
3. What is the best form for my content?
4.How can I make this even simpler?
1. Goals, target audiences, buying stages and trigger event
2. Finding your content strategy ‘Sweet Spot’ (do you know yours?
3. SEO key phrases and editorial calendars
4. Topics, media and information sources
5. Promotion, atomization and lead nurturing
6. Measurement, testing and learning
You need to answers of these following questions for b2b content marketing in 2016.
1. What is my audience searching for?
2. Where is my audience?
3. What is the best form for my content?
4.How can I make this even simpler?
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