Keyword optimization, A process of researching and
analyzing the suitable keyword phrases according to your content. To begin with
this process, you will need to understand the things like a visitor. You have
to keep this in your mind first, when you do research the keyword phrases for
your websites. Do not place your keywords research or optimizing your site for
those keywords which you think or like. The right choice of keywords directly
targeting traffic back for your website from the search engine result pages
(SERP’s). So, the proper keyword optimization is the finding of targeted and
profitable keyword phrases that your potential visitors looking for.
This process will increase the visibility in the
search engine result pages for your site with your targeted keyword phrases.
The actual choice of keyword phrases and keywords are the specific combinations
of the words, that a user enters in to the search box of the search engine and
get the most relevant results or sites according to their searches for a
particular subject. This process will play a role of determining where you
lands in SERP’s. Now it could mean the
difference that where you don’t lie anywhere in the web, or being found as a first
site that users usually clicks while performing the searches.
This is absolutely critical for any SEO to choose
really appropriate keywords for their websites and to finding themselves in the
search result pages for those keyword phrases that they are aim at website’s
visibility. However, apposite keyword research and optimization is perhaps one
of the most common area overlooked by the online marketers.
Below are some best
practices, which is used to familiarize yourself with decisive optimization
elements:
1) Use of Keyword research tool :
A very famous and free keyword research practice tool is Google adword
keyword suggestion tool , where you can type a keyword phrase and it will
explicit more and more ideas or a list of associated words similar to your
search for your particular subject.
2) Demand of long tailed keyword phrase: This long tail tactic is so effective that
you can get great results from a page without getting anything from its primary
target keyword. The actually searches on the web are round about 30% and the
remaining 70% lie for long tail searches. For making long tail structured
keywords, you have to plan the structure of your website’s content , organize
it to categories , allocate keywords to relevant categories. Long tail keywords
are a way of expanding on a core, generic
word to be made in to more specific targeted keyword term.
3) Keywords variations and use
synonyms: Well most of the visitors not using same words for
searching information and you just have to think like end users, create some
variation to the targeted keyword phrase by adding some words in the starting,
in the end and in the middle of the keyword. For being self explanatory, use
some words having similar meanings to your targeting keywords.
4) Use Relevant keyword phrases: The main and major practice we use for
keyword research are their relevancy, place all keyword phrases according to
content and the information provided on your web pages of the website. This
process will allow the search engines to determine relevancy and originality by
subject matter, rather than the keyword density.
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